This article by Sushil Bikhchandani, David Hirshleifer, and Ivo Welch, is a highly intellectual look at fads. The paper uses fashion to describe the nature of trends and connects it back into product marketing in culture. The success of clothing often depends on mass perception of the item. Trends in fashion come and go-this ebbing connects directly to the theories behind the rise and fall of fads. This article will help in the construction of the 'fads' portion of my paper.
The Impact of Cigarette Pack Design, Descriptors, and Warning Labels on Risk Perception in the U.S.4/9/2015 This article by Maansi Bansal-Travers, PhD, David Hammond, PhD, Philip Smith, MS, and K. Michael Cummings, PhD, highlights an important test done to the effects of packaging on cigarette packs. Going off of the idea I got from the John Oliver video, this article is the proof behind the 'plain packaging' laws. The test explains a smoker's desire to buy a pack of cigarettes with different covers, and found that the plain or unappealing ones often discouraged the person from purchasing. I will use this data in the perception portion of my paper.
This book by William Lidwell, Kritina Holden, and Jill Butler is a very helpful source for improving many aspects of a design. The book is split into many different articles explaining many methods for bettering designs and making it marketable and useful to consumers. Many of the articles are outside of my range of topics, but there are some which will help to form the 'functionality' and 'perception' portions of my paper.
This source is a website under the BBC's 'bitesize' program. It speaks on important issues facing the current design world. In creating and marketing a product, there are many inevitable issues that will arise. This site uses context to describe the nature of such issues. While the articles focus on social, moral, environmental, and legal issues, I will be solely be focusing on environmental. This will clearly work into the 'environmental impact' portion of my paper.
This book by Malcolm Gladwell is incredibly interesting and helpful for my paper. The book uses many examples to show the nature of the 'fad'. He uses two 'laws' to define how trends come about, and speaks on the importance of context in describing a product's success. He uses epidemiology to explain such occurrences in trends of following. This book will be very helpful in crafting the ‘fads’ portion of my paper.
This journal by Steffen Hurm and Jana Moller was helpful in contributing to the 'Perception' portion of my paper. The journal explains a series of tests done to study comparative consumer perception between brands, and copycats. The test looks at products which were designed well, and others which piggybacked off of their success. While the perception piece to works with my paper, I'm not specifically writing about imposters. I will not be including the tests, but some information in the preface of the paper will aid in the writing of my own.
This is a rather short journal by Steve Eppinger. It's lack in quantity is made up for in succinct summation of the environmental impact of design. It highlights the major issues with current design and manufacturing methods, and proposes ways to levy future damage. This will be key to the 'Environmental Impact' portion of my paper.
This journal by Gaia Rubera was highly informative, and overall very useful towards crafting my paper. The journal highlights a series of tests on the perception of design innovation. For the sake of my research the tests were too specific to provide much help. However, the preface to the tests was full of information which will work into the 'Functionality' and 'Perception' portions of my paper.
Here's an entertaining video from 'Last Week Tonight with John Oliver'. John talks about the recent 'plain packaging' laws which require tobacco producers to put informative (and often repulsive) packaging on cigarette packs. Beyond a hilarious rant, the subject he speaks on is highly interesting, and I will be incorporating some similar info into my paper. The 'plain packaging' laws on cigarette packs are relevant to the perception and marketing portion of my paper. I will not be citing this video, but it was helpful in giving me the idea of incorporating this subject into my paper. This is an intriguing look into the methods behind the Nike Sports Research Lab. This video was linked to me by an employee at Nike (thanks to help from my advisor Shiroy), and it works well with my project as it takes a look at the future of running shoes. Director Matt Nurse describes his position as a researcher of the human body, looking at a spectrum of athletes from professionals to amateurs. He describes the ways in which studying the body can not only aid the creation of better products, but can also engineer better athletes. Nurse does a fantastic job explaining the evolution of the modern athlete, and how Nike has been able to keep up with those changes over time. He speaks on how this generation is taller, stronger, and faster than any one preceding it. The work done at the lab goes hand in hand with those changes, creating more advanced technology to match the greater level of performance by the modern athlete. (Warning: the audio quality is poor, but it evens out) |
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